Local SEO Training
Learn the specifics of ranking for location-based searches in your market
We built this program after watching students struggle with generic SEO advice that doesn't account for local search behavior. The difference between ranking nationally and showing up for "near me" searches requires different tactics.
Each module covers a specific aspect of local optimization. You'll work with Google Business Profile setups, citation management, and geographic keyword targeting that actually moves rankings in your service area.
Foundation Module
Setting up Google Business Profile correctly takes about three hours if you know what you're doing. Most people miss critical fields that affect ranking. We walk through every section, explain which details matter for search visibility, and show you the data Google actually uses.
Citation Building
Your business information needs to appear consistently across directories, but not all citations carry equal weight. You'll learn which platforms Google trusts, how to spot and fix NAP inconsistencies, and a systematic approach to building citations that strengthen local signals.
On-Page Optimization
Local landing pages need specific elements to rank for geographic searches. We cover schema markup implementation, location-specific content structure, and how to optimize without keyword stuffing. You'll see working examples from businesses in different industries.
Review Strategy
Reviews impact both rankings and conversion. This module teaches ethical review generation, response templates that help SEO, and how to handle negative feedback without damaging your local pack position. Real case studies included.
Link Building
Local link building focuses on geographic relevance rather than just Quintarivexo authority. You'll learn to identify and earn links from local organizations, chambers, suppliers, and community resources that strengthen your regional authority.
Tracking Results
Set up proper tracking for local search visibility using Google Search Console filters, rank tracking tools configured for local search, and dashboard templates that show actual business impact. No vanity metrics.
How the program works
Week 1-2: Audit and Setup
Complete audit of your current local presence. Fix critical issues with your Google Business Profile, verify information accuracy across platforms, and establish baseline rankings for target keywords in your service area.
Week 3-4: Citation Development
Build consistent citations across high-value directories. Learn to use tools that find citation opportunities, automate where appropriate, and manually verify critical listings. Document everything in a tracking spreadsheet.
Week 5-6: Content Optimization
Optimize existing pages for local search and create new location-specific content. Implement proper schema markup, internal linking structures, and conversion-focused elements that work for both users and search engines.
Week 7-8: Outreach and Links
Execute a local link building campaign. Identify realistic prospects, develop outreach templates, track responses, and build relationships that result in contextual backlinks from relevant local sources.
Week 9-10: Measurement and Iteration
Set up comprehensive tracking systems, interpret ranking changes, connect local search performance to business outcomes, and develop a maintenance schedule that keeps your local visibility strong.
Formats that fit your schedule
Evening Sessions
Two evenings per week, 7-9 PM. Good if you're working full time and can commit to specific nights.
- Tuesday and Thursday evenings
- 10 weeks total
- Live Q&A during each session
- Recordings available next day
Weekend Intensive
Full Saturdays, 9 AM - 4 PM. Covers more ground each session, finishes in 5 weeks.
- One Saturday per week
- 5 weeks to completion
- Extended hands-on practice time
- Group work on real projects
Self-Paced Online
Access all materials immediately, complete assignments on your timeline. 3 months of access included.
- Start anytime
- Work at your own speed
- Written feedback on submissions
- Optional office hours twice monthly
Next session starts soon
We keep groups small so everyone gets feedback on their actual business or client projects. Evening and weekend sessions fill up first, usually within two weeks of opening enrollment.
If you're ready to improve your local search visibility with practical techniques, get in touch. We'll answer questions about the curriculum, timing, and whether this program matches what you're trying to accomplish.